9 Virtual Tour Statistics You Should Know

Advancements in virtual imaging and digital photography have transformed the way businesses operate, offering round-the-clock access to their premises. This innovative PropTech (Property Technology) is benefiting various industries, such as real estate and hospitality, by boosting revenues and enhancing their brand image from the moment potential customers discover their virtual tours online.

Virtual tours are now accessible and beneficial to a wide range of businesses. Whether you’re a prospective renter or homebuyer looking to explore a property, an expectant mother wanting to see her hospital’s birthing center, or a fitness trainer scoping out spas and gyms for clients, virtual tours can provide valuable insights.

Here are the top virtual tour statistics that highlight the growing significance of virtual imaging:

1. Quick Return on Investment: Businesses can expect a return on investment (ROI) for virtual imaging in less than four weeks, unlike other content initiatives that may take months to prove ROI. Virtual tours are unique to your brand, interactive, and compelling.
2. Extended Website Engagement: Websites with embedded virtual tours keep visitors engaged 5-10 times longer than those without. These tours pique interest and play a vital role in customers’ decision-making processes.
3. Real Estate Listings Benefit: Listings with virtual home tours receive 87% more views, making virtual tours an essential part of real estate marketing. They serve as 24/7 open houses, catering to potential buyers, even those at a distance.
4. Growing Demand: Two-thirds of people now expect virtual tours on business listings and real estate websites. According to Google, 67% of respondents express a desire for virtual tours when exploring listings.
5. Enhanced Business Listings: Businesses with virtual tours see double the interest on Google, resulting in increased engagement, improved brand reputation, and higher trust levels.
6. Millennial Appeal: Among 18-34 year-olds, prospects are 130% more likely to book a venue, hotel, or service if it offers a virtual tour, reflecting the changing preferences of the millennial generation.
7. Google’s Preference: Google gives a 2:1 preference for displaying virtual images over traditional thumbnail photos. This means that businesses with virtual tours linked to their Google My Business listings enjoy better visibility.
8. Improved Search Presence: Google virtual tours can influence a 16% growth in organic search appearances on Google and Maps, reinforcing the importance of this feature for businesses.
9. Increased Engagement: Businesses with Google virtual tours experience a 12% increase in engagement with their business listings, leading to more conversions and exposure.

These statistics underscore the powerful impact of virtual tours in today’s digital landscape, making them a valuable tool for businesses across various sectors.